The most powerful feature of Marketing Suite is its integration throughout the iMIS system. If you choose, you can:
■ Designate appropriate orders and donations as responses to the campaign
■ Send personalized acknowledgements to the contact via their preferred method of communication
■ Use responses to previous solicitations for future targeting and list segmentation
The following diagram illustrates the advanced integration that is possible between Campaign Management and other iMIS features.
Example of Marketing Suite interaction throughout iMIS